Teach Meta what a customer looks like, not what a click looks like.
Every day your team moves leads through the pipeline: qualified, booked, closed. WyseB turns each of those moves into a Conversions API event on your own ad account, so Meta stops hunting cheap form fills and starts finding the people who actually buy.
You are training Meta every day. Most businesses train it to find junk.
Every campaign optimizes toward the events it can see. If all Meta sees is the form fill, form fills are all it will chase.
Cheap form fills win
Meta finds more of whatever you count as success. Count form submissions and it gets very good at finding people who submit forms and vanish.
Lookalikes copy your junk
A lookalike built from every raw lead learns from the duds as much as the buyers. You pay to reach more people just like the ones who never picked up.
The click is the end of the story
Qualified, booked, closed: the outcomes that matter happen days later inside your CRM, and Meta never hears about any of them.
Your pipeline already knows who the customers are. Now Meta does too.
Fires on real pipeline stages
The events come from the pipeline your team already works in. Drag a lead to Qualified and the event fires on its own. There is no second system to update and no report to remember on Fridays.
0 extra work for your teamYou choose the map
You decide which of your stages fire which events. A clinic might signal booked consultations, an institute might signal enrolments. Your stages, your definition of a win.
your stages, your eventsYour ad account stays yours
Events fire into the Meta ad account your business already owns. The audiences, the learning and the history build up in your account, not in ours.
you own the learningCompounds with weekly tuning
The Campaigns agent tunes budgets and audiences every week. With stage events flowing in, that tuning aims at bookings and sales instead of raw lead counts. Two agents, one direction.
signals feed the weekly tuneFrom a dragged pipeline card to a smarter ad auction, in four steps.
The stage change
Your team qualifies a lead, books an appointment, closes a deal. Normal pipeline work, nothing extra to click.
lead #1147
stage: Qualified
The map
Your stage map decides which pipeline moves become which Meta events. Set it once, then forget it exists.
Qualified → qualified
send: yes
The event
The event fires to the Conversions API on the ad account you already own. No exports, no spreadsheets, no waiting.
account: your own
status: delivered
The learning
Meta re-weights delivery toward the people who reach your money stages, and the weekly tune builds on it.
optimizing for: customers
next: weekly tune
Made for businesses drowning in enquiries that never convert.
Skin and hair clinics
Laser package buyers and price shoppers fill the same form. Signal the paid packages and Meta learns the difference.
WyseB for skin clinics →Coaching institutes
Every admission season starts from zero. Fire enrolment events this season and next season's campaigns start already knowing who enrols.
WyseB for coaching →Homestays
Date enquiries are cheap to buy. Signal the stays that actually get booked and your ads chase guests, not browsers.
WyseB for homestays →See a stage change become a signal in the live demo.
The demo runs on the real product. Move a lead through the pipeline and watch how the stages drive everything downstream, including what goes back to Meta.