Your Google ads bid blind. Give them the after-the-click story.
A search lead fills a form and Google calls that a win. You know better: the win is the qualified enquiry, the attended consultation, the closed sale. WyseB sends those outcomes back into Google Ads through Enhanced Conversions for Leads and offline conversion import, so smart bidding learns from what actually happened.
Google only knows what you report. Most businesses report the form fill and stop.
Smart bidding is a learning machine. Starve it of real outcomes and it learns the wrong lesson very efficiently, with your budget.
Optimized on submits
Your search campaigns count a conversion the moment a form is filled. Whether that enquiry ever became a customer is invisible to the machine spending your money.
Twin keywords, opposite results
One keyword brings buyers, another brings tyre kickers, and in your Google Ads reports the two look identical. So both keep getting budget.
Clicks reported, customers counted
The agency deck talks clicks and cost per lead. Your bank account talks customers. Nobody reconciles the two, so the argument about ad spend never ends.
The truth about every lead already lives in your CRM. WyseB reports it back.
Uploads happen by themselves
The moment a lead reaches a mapped outcome, the conversion goes back to Google Ads. Nobody exports a CSV, nobody has to remember it on a Friday evening, nothing slips.
zero manual uploadsYour Google account, your data
Conversions flow into the Google Ads account your business already owns and pays for. The conversion history builds up under your login, and it stays yours.
you keep account ownershipThree outcomes, not one blob
Qualified, booked and closed each go back as their own signal instead of one generic conversion. Google can see the difference between an enquiry that warmed up and a sale that landed.
qualified vs booked vs closedSmart bidding gets the truth
Google's bidding is very good at chasing whatever you feed it. Feed it customers instead of form fills and the same daily budget starts buying a better class of lead.
bids follow customers, not clicksFrom a search click to smarter bids, in four steps that run on their own.
The click
Someone searches, clicks your ad and submits the lead form. The lead lands in your pipeline with its campaign attached.
source: Google Search
campaign: Masters Abroad
The outcome
Your team works the lead the way they always do. Every outcome is recorded on the lead's timeline as it happens.
Qualified, then Booked
result: attended
The upload
WyseB reports back: Enhanced Conversions for Leads for the early signals, offline conversion import for what happened in the real world.
ECL: qualified
OCI: attended
The learning
Smart bidding stops treating every form fill as equal and moves your budget toward the keywords that produce customers.
winner: buyer keyword
spend: re-weighted
Made for businesses where the sale lands weeks after the search.
Study abroad
Search spend runs all year, enrolments land months later. Offline import ties each enrolment back to the keyword that started it.
WyseB for study abroad →Interior designers
A full-home project and a curtain enquiry cost the same click. Send the closed projects back and bidding hunts the big tickets.
WyseB for interior designers →Dentists
Implant consultations and casual price checks come from the same ads. Upload the attended consultations and Google learns which searches fill the chair.
WyseB for dentists →See the loop close in the live demo.
The demo runs on the real product. Follow a lead from capture to outcome and see the after-the-click story your search reports have been missing.